QUATORZE × ASICS — SUPERBLAST™ 3
February 2026
A premium narrative campaign celebrating energy, community, and the body–mind connection — through three QUATORZE runners in Seville.
A Fable of Seville (Sevilla Marathon 2026)
A modern sporting fable where cultivation, joyful repetition, and first-time courage converge — all the way to the finish line.
Brand: ASICS
Partner: QUATORZE RUNNING
Product: SUPERBLAST™ 3
Moment: Sevilla Marathon — 15 Feb 2026
Cast: Benjamin / Justine / Juliette
Capture: Impulse Creation (video & photo)
Format: Hero Reel + cutdowns + photo series + retail/eShop rollout
Context
Built around the Sevilla Marathon, QUATORZE activated its team to anchor the SUPERBLAST™ 3 in a key European running moment. The ambition was to deliver a film and visual world that feel editorial, elegant, and human — aligned with ASICS’ body–mind philosophy, while staying true to QUATORZE’s narrative and aesthetic codes.
Creative idea
Instead of a classic race recap, the story takes the form of a sporting fable set in Seville’s light and shadows. Three archetypes — the Gardener, the Bee, and the Young Shoot — embody three ways of approaching the marathon: transmission, joyful consistency, and the courage to step into the unknown. The city becomes a natural stage for uplift, and the shoe remains the quiet engine of momentum: energy built, shared, and turned into movement.
Experience ecosystem
Hero film (Reel)
A short fable with voice-over and title cards — crafted for retention and shareability.
Social cutdowns
Character-led edits, “moral” excerpts, and Stories pack (tease / launch / post-race).
Photo world
Triptych portraits (one per archetype), trio hero, still-life details (bib, laces, gel, orange), Seville light/shadow atmospheres.
Retail & eShop rollout
eShop banners, editorial/SEO article, newsletters, and in-store TV loop across the QUATORZE network.
My role
Concept & creative direction (fable structure, tone, key copy)
Script, voice-over, and moral writing
Art direction (Seville references, palette, styling cues)
Production coordination (planning, priorities, on-site flow)
Post-production supervision (edit rhythm, titles/cards, cutdowns)
Distribution planning (social + web + retail + CRM alignment)
Outputs
Video
1× Hero Reel (75–90s) — “A Fable of Seville”
3× Character cutdowns (15–30s)
1× Teaser (10–12s)
Stories pack (frames, overlays, captions)
Photo
Triptych portraits (Benjamin / Justine / Juliette)
Trio hero image + still-life detail set + selected race/weekend visuals
Retail / eShop / CRM
Homepage + dedicated page banners
Blog/SEO article (layout + tracking)
1–2 newsletters (launch + post-race)
In-store TV versions (15–45s loop + hero cut)
